Director | Publicist
Local Edge Marketing founder and owner Nicole has always had a passion for marketing and the wider communications field. Nicole’s experience spans across much of the communications industry with a particular expertise in the advertising sector.
Throughout her career, Nicole has worked for some of Australia’s largest media agencies as a media planner, buyer and strategist working on some of Australia’s largest advertising accounts such as Woolworths Supermarkets to name a few. With event planning, public relations and in-house marketing also a part of her professional experience, Nicole has all corners of the communications industry on her professional record.
Over these years, Nicole developed an expertise for local marketing specifically. Her love of small business, dedication to unbeatable client relations, coupled with her passion and talent for marketing, is how Local Edge Marketing was born.
Since early 2016, Local Edge Marketing has helped many local businesses in Western Sydney climb to the top of their industry and become solid, respectable brands that local consumers know, like and trust. Local Edge Marketing has initiated the award winning status for many of their clients, as well as Nicole becoming a finalist for the Young Entrepreneur of the Year Award in 2018.
With a strong local reputation and word of mouth recommendations, Local Edge Marketing can help your small business with all aspects of its marketing needs. With highly trained and experienced communication specialists willing to do the hard work for you, you can get back to running your business knowing your brand is in safe hands.
Director | Publicist
Gabriela is passionate about helping SME’s achieve success throughout their brand journey and marketing initiatives. She works hard to understand our clients, their brands and how she can maximise efforts to achieve a higher ROI. Gabriela joined the Local Edge team in 2018 and in early 2022 became a Director of the business.
With a wealth of knowledge in the hair, beauty and fashion industry, she has been across projects and campaigns of all sizes. From local, national to international, Gabriela is able to transform your marketing and skyrocket it to the next level.
With over 8 years industry experience, Gabriela has been known to be an all-rounder. She has the ability to assist you through your Brand Management, Campaign Management, Digital Marketing, Social Media Management, Paid Ads Management, Public Relations, Influencer Marketing and Event launches.
Her innovative and creative nature has her continuously producing fresh and unique ideas to suit every individual brand. Gabriela’s eye for detail and understanding of a brief gives her the ability to provide high quality graphic design, as well as bespoke content creation ideas and implementation.
When working with Gabriela, you can trust that each and every client at Local Edge Marketing is truly given the ‘Local Edge’ on the competition.
Agency Operations & Digital Marketing Executive
Lyndsey is the backbone of seamless agency operations, combining her expertise in digital marketing with a strategic, process-driven mindset. Since joining Local Edge Marketing in September 2020, she has played a key role in optimising workflows, managing campaigns, and driving impactful marketing initiatives.
With a background in the photography industry and a Diploma of Social Media Marketing—where she was awarded the prestigious Inaugural Catherine McAuley Award—Lyndsey brings both creativity and analytical expertise to her role. As a Google Ads phenom, she ensures ROI is always met, having completed multiple certifications, including the Google Certificate Course and Mastering Google Ads Course.
Passionate about digital strategy and operational excellence, Lyndsey thrives in fast-paced environments, balancing creativity with structure to support both business growth and brand success.
Head Web Developer
Braydon is a highly skilled Software Developer and IT Specialist with over 10 years of experience in designing and building high-performing websites and custom web applications. Specialising in WordPress, Shopify, and online automation, he helps businesses create seamless digital experiences that drive results.
An expert in CPanel and Plesk, Braydon has extensive technical knowledge in website hosting, server management, and performance optimisation. With nine years of experience using Elementor, he crafts visually stunning and functional websites tailored to each brand’s needs geared with SEO fundamentals for a sales-focused function.
Holding an Advanced Diploma of Information Technology, Braydon combines technical expertise with a problem-solving mindset to develop efficient, scalable, and user-friendly web solutions. Whether it’s eCommerce, automation, or custom web apps, he ensures every project is built for success. Braydon has worked for Global clients like Amazon, Ventra IP to name a few.
Social Media Manager
Great brands tell stories—and social media is where those stories come to life. A multidisciplinary creative with over 10 years of experience in brand strategy, marketing, and digital campaigns, Keveene specialises in developing social media strategies that build community and engagement.
With a background and Degree in Visual Communication (Advertising), Keveene has led digital and brand strategies for multi-site hospitality venues, crafting social media content that resonates with audiences and drives growth. Passionate about bringing brands to life through digital storytelling, Keveene thrives on helping businesses connect with their audiences in authentic and impactful ways. Keveene boasts large client experience with household names such as Criniti’s, P’Nut Street Noodles and Pellegrini’s to name a few.
Social Media Manager
Bringing brands to life through compelling content and strategic storytelling, Laura specialises in social media management and content creation. With over five years of experience in the marketing industry and a degree in Media and Communications (Marketing & Advertising) from the University of Wollongong, she understands how to craft engaging digital experiences that capture audience attention.
Since joining Local Edge Marketing in 2021, Laura has developed high-performing social media strategies, written engaging content across platforms, and leveraged short-form video content to boost engagement. Passionate about building online communities, she thrives on helping brands strengthen their presence and connect with audiences in meaningful ways.
Social Media Manager
Taryn believes social media is more than just posts—it’s about building brands and fostering real connections. With over a decade of experience across beauty, sports, nutrition, tech, and publishing, she has worked with major brands, including The Australian, Vogue, and GQ, to create impactful digital campaigns.
Holding a Bachelor of Marketing & Public Relations from the University of Notre Dame and a Mini MBA in Brand Management, she specialises in social media strategy, content creation, brand partnerships, and campaign execution. Passionate about storytelling and audience engagement, Taryn is dedicated to crafting social strategies that not only grow brands but create lasting engagement.
Social Media Manager
Natasha thrives at the intersection of strategy and creativity, using social media to drive brand awareness and engagement. With over eight years of experience in social media and eCommerce across industries like FMCG, hospitality, education, and MedTech SaaS, she has helped brands like TEDxSydney, VMware, IKEA, ALDI, and Rhino-Rack connect with their audiences online.
From developing organic social media strategies to executing content-driven campaigns, Natasha is skilled in building communities, optimising engagement, and leveraging data to refine digital strategies. Passionate about storytelling, CRM, and analytics, she ensures every campaign delivers meaningful results.
